Web Ordering
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Launch your own channels for ordering food from your restaurants and increase your revenue today
Ordering Stack is a fully personalized multi-channel ordering system, with ordering through the website from your computer, from your phone, and through PWA apps, or using a QR menu.
Among the digital customer service channels in QSR (Quick Service Restaurant) environments, web ordering—primarily via smartphone, but also from desktop devices—is gaining increasing importance. This capability is delivered through the Web Ordering module within Ordering Stack, which we completely redeveloped in 2024 to meet the expectations of even the most demanding clients. Ordering Stack represents true restaurant automation and digital transformation, built on years of close collaboration with leading brands such as KFC, Pizza Hut, Burger King and Guty.
Ordering Stack – ordering system for restaurants
Unlike self-service kiosks, ordering via a mobile browser introduces several uncertainties. Most notably, we cannot guarantee the performance of the customer’s device—older smartphones or weaker processors may impact usability—as well as the quality of the network connection, which can vary from 5G and LTE to, in some cases, even 3G. Additionally, customers may be ordering either inside the restaurant or remotely.
To address these challenges, the new Web Ordering module was built using technologies that ensure ultra-fast performance, even in suboptimal conditions. We leveraged Static Site Generation (SSG) and content delivery through ultra-fast CDN servers, ensuring a smooth and responsive experience.
This architecture also opened up broad opportunities for UX customization of the web application, allowing seamless adaptation to each restaurant brand’s identity and user experience requirements.
As part of the web ordering process, customers can pay using electronic payment methods — Apple Pay and Google Pay being the preferred options—via a selected online payment provider. When integrated with POS-Integrator, Web Ordering also supports additional payment methods, such as cash on pickup for in-store orders and card payment upon delivery. It’s worth noting that each restaurant can be configured with a different payment provider, which is particularly beneficial for franchise networks operating under varied local setups.
Web Ordering supports the following ordering paths:
Order Placement Location:
- At the restaurant
- At or near the restaurant (e.g., while en route)
- Outside the restaurant
Order Initiation Method:
- QR code/NFC tag
- Geolocation or manual restaurant selection
- Geolocation with automatic restaurant assignment for delivery
Order Type:
- Dine-in/Takeout
- Takeout/Dine-in
- Delivery
Delivery Order Management
Ordering Stack includes advanced delivery management mechanisms through integration with multiple delivery operators. Most importantly, the system automatically selects the restaurant responsible for fulfilling the delivery. This is determined not only by predefined delivery zones but also by identifying the real-time location of available drivers who can complete the order.
At the same time, Ordering Stack can communicate with multiple delivery providers simultaneously, dynamically selecting the optimal partner in real time based on multiple criteria—such as estimated delivery time or cost efficiency. The system also supports real-time tracking of the delivery status.
We are currently integrated with the following logistics partners: Deliverect, Glovo on Demand, and Wolt Drive. Additional integrations are planned.
Ordering via Mobile App
Our Web Ordering module is also available in a mobile app version. This allows end users to enjoy a native mobile app for both iOS and Android, complete with native registration and login, loyalty features (such as coupons, points collection, and rewards), order status notifications, and a fully integrated ordering module.
Benefits:
- Owning sales channels, without commission on orders
- An increase in the average account value thanks to up-selling and cross-selling
- No need to rewrite orders between POS systems and food ordering apps
- Loyalty programs and building your own customer base
- White label ordering system – personalized and branded exclusively with your brand
Menus and features:
- Configuration of complex dishes, such as half-and-half pizzas and combo meals
- The possibility to personalize and replacing ingredients
- Creating promotions and recommended dishes
- Up-selling additional products
- It is based on product definitions in the POS system or the possibility to insert definitions in the Ordering Stack system
Part of bigger system:
The entire system works perfectly with other modules of the Ordering Stack system, which ensures full automation of work in restaurants:
- Kitchen Display System with Status Screen – an order processing system in the kitchen along with displays at each station and information on orders being prepared and orders ready for pick-up
- Self-service kiosks – ordering kiosks reduce queues and allow customers to make purchases independently
- Direct POS integration
- Food Delivery Apps integration
In addition, we guarantee high performance and scalability of this product in line with the requirements of the restaurant chain as well as we offer a dedicated team of experts that ensure implementation, configuration, and development of the system and functionalities according to real needs.
Our experience:
Ordering Stack Delivery was developed by 3e Software House, a company with over 20 years of experience in creating dedicated custom software, including ordering systems.
Our services have been used by, among others, Amrest – one of the largest independent restaurant chain operators in Central and Eastern Europe, operating over 2000 restaurants of well-known franchise chains, such as: KFC, Pizzahut, Burger King, or Starbucks.
AmRest uses the ordering platform created by us, including self-service kiosk software that has been implemented in many Central and Eastern European countries.
POPEYES Case Study
With trust from the client and experience from previous implementations, the Ordering Stack team managed to build the digital ecosystem for Popeyes in Poland in less than two months.
PASIBUS Case Study
One of the largest street food chains in Poland started the digital transformation by implementing sophisticated kiosks in their most popular brick-and-mortar localizations.