Loyalty & Communication Module 

Best way to describe what this module is capable of is to describe some of scenarios:

1. Customer registers via mobile app (via Apple ID), her loyalty account is created (lets assume that user has accepted all marketing consents). 
2. Customer receives welcome coupon (via defined persistent campaign) for discounted fries. 
3. Customer uses coupon on the self ordering kiosk an orders fries and something more. 
4. After transaction special algorytm amend customer profile: adds some points, recalculates some aggregation data for count and value of orders in some time windows, recalculates tags for products (for knowing that he prefers vege products) and counts for location (to know what locations are mostly used by this customer)
5. Later there is campaign encouraging for filling some account data like date of birth (via push message, opening a form), there is coupon for filling the form. 
6. Later there is campaign encouraging for checking new products sending coupons via push message, etc.

The following diagram shows the continuous marketing process consisting of:

• Data gathering, updating user profile based on user activity (including transactions, coupon usages, responses to campaigns)
• Creating and maintaining segments 
• Running campaigns (activation of segments)
• Back to first step