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Loyalty & Communication Module 

Building customer loyalty and engagement

In the competitive QSR space, enterprise restaurant operators must put big effort in building and maintaining loyal customers base.  There are many ways to design and run loyalty programs for customers, most of them require advanced IT components. 


Typical loyalty toolset includes:

  • loyalty mobile app
  • coupons allowing access to cheaper or unique products
  • points that customer can earn and redeem for coupons or rewards
  • creating customers segments based on sales and behavioral data 
  • messaging to customers in segments
  • campaigns targeted to segments including sending coupons


Recommended companion module for this one is our Loyalty Mobile Application.


Best way to describe what this module is capable of is to describe some of scenarios:

  1. Customer registers via mobile app (via Apple ID), her loyalty account is created (lets assume that user has accepted all marketing consents). 
  2. Customer receives welcome coupon (via defined persistent campaign) for discounted fries. 
  3. Customer uses coupon on the self ordering kiosk an orders fries and something more. 
  4. After transaction special algorytm amend customer profile: adds some points, recalculates some aggregation data for count and value of orders in some time windows, recalculates tags for products (for knowing that he prefers vege products) and counts for location (to know what locations are mostly used by this customer)
  5. Later there is campaign encouraging for filling some account data like date of birth (via push message, opening a form), there is coupon for filling the form. 
  6. Later there is campaign encouraging for checking new products sending coupons via push message, etc.

All these tools are part of the Loyalty & Communication Module, Ordering Stack microservice that can be configured for each tenant.  Please mind that this module is connected API and Webhooks, the same that are used by Loyalty Integrator Module for connecting external platforms. 

Our solution is fully compliant with GDPR directives.


The following diagram shows the continuous marketing process consisting of:

  • Data gathering, updating user profile based on user activity (including transactions, coupon usages, responses to campaigns)
  • Creating and maintaining segments 
  • Running campaigns (activation of segments)
  • Back to first step