How Pasi Apka boosted Customer Engagement: A Case Study of the Pasibus Application

The well-known Polish chain, Pasibus, renowned for its burgers and street food-style dishes, has been consistently digitizing its services. A significant milestone in enhancing the company’s digital processes was the launch of the Pasi Apka app in April 2023, which has since been downloaded by approximately 350,000 users. The technological facet of this initiative was managed by the Ordering Stack team, which had previously successfully deployed self-service kiosks at Pasibus locations.

Attention, loyalty, and customer engagement are incredibly valuable today. Therefore, creating a unique offering, enriched with an interesting array of discounts and special promotions, builds brand competitiveness. Attracting customers with attractive solutions like a user-friendly app or loyalty program becomes a necessity for many industries, including the gastronomic sector. This trend is visible worldwide, and the past year among fast-food restaurants was characterized by increased activity in this area. According to the British research agency Euromonitor International, in 2023, 23% of consumers making online transactions had registered between 3 to 5 restaurant applications.

The Pasibus brand follows changing consumer trends and recognized the need to create a user-friendly mobile application that would also effectively achieve marketing and sales objectives. The existing version no longer meets expectations, so a new version of the application – Pasi Apka, was prepared by the Ordering Stack team.

Mobile Application for Pasibus

The Ordering Stack team, which prepared a mobile application meeting the client’s requirements, undertook the implementation for Pasibus. One of its distinguishing features is that the tool connects with the Ordering Stack cloud services, and through them, also with the POS system operating in Pasibus locations. A well-designed application for restaurants can prove to be a real “game changer” and significantly impact the results and condition of the business.

A simple registration process that requires only essential data, based on native authentication mechanisms with the help of Google, Apple, and Facebook, or the ability to track the order status in the app – these are just some of the elements that make customers eager to use the restaurant’s offerings. The implementation of push notifications, which inform users about the status change of their order, further improves user comfort.

By focusing on core functionalities, the Ordering Stack team has produced a tool that fosters user engagement, particularly through coupon utilization. The Pasibus app exemplifies the effective use of digital kiosk’s broad promotional and sales features, demonstrating their practical application and integration into a mobile platform.

What does Pasi Apka contain?

The application serves as a digital buzzer – users receive a notification about their order after scanning a dedicated QR code from their receipt, eliminating the need for a printed number. Many restaurants are transitioning away from physical buzzers, which, while convenient for customers, can be costly and challenging for staff to maintain, including tracking their quantity and ensuring they are stored properly. However, integrating a buzzer feature within the app provides equal convenience for both customers and staff.

Building engagement and a step towards a loyalty program

The application created by the Ordering Stack team for the restaurant chain meets sales objectives and also serves as a communication platform. “Grab the best deals in the app. Download Pasiapka and take advantage of coupons and special offers”, “Order a Pasi Feast at the kiosk, scan the dedicated QR code, and the app will let you know when your food is ready!”, “Time-limited coupons, turbo promotions, and mega discounts? Only with Pasi Apka!” – the Pasibus brand also uses the application as an additional channel in its distinctive language of communication with its customers.

– The Pasibus app, which we created together with the Ordering Stack team, is the result of Pasibus’s long-term strategy, which includes, among other things, the development of technology and digital sales channels. The application, which is integrated with self-service kiosks in restaurants, meets our expectations for building the engagement of Pasibus guests through an entirely new channel, which translates into an increase in the number of visits to our locations. We wanted our app to make ordering our products more enjoyable, so together with Ordering Stack, we introduced a range of functionalities such as a virtual buzzer, which will inform the Pasibus guest about their ready order directly on their phone, and the offer in the application was designed in such a way that our guests could discover our best products in great deals – says Maciej Moc, Marketing Director of the Pasibus brand.

– An additional advantage is the possibility of direct push communication with users, which allows us to communicate our latest offers. The app includes various types of coupons, for example, interested parties can use them during selected hours. The app also has a news section, from which customers can learn more about Pasibus’s offers and special actions. When using Pasi Apka, one can smoothly transition to our social media accounts on Facebook, Instagram, and TikTok. Thus, we are as close to our customers as possible. Together with the Ordering Stack team, we plan to implement further versions and modern modules of the application, which we hope will have an even stronger impact on the comfort of its use. Great news for us is also the fact that our application is currently highly rated in the App Store and Google Play rankings and is in the top ten in the “Food & Drink” category. We are delighted that it has already been downloaded by over 350,000 users, which is the best proof of its high effectiveness and at the same time encourages us to further develop this tool – summarizes Maciej Moc.

A modern application with a loyalty program among gastronomic companies is today a distinguishing feature in the competitive landscape, but also a necessity. According to the “Loyalty Programs Monitor 2023” report published by ARC Rynek i Opinia, as many as 2 out of 3 adult Poles participate in at least one loyalty program, with up to 90% of participants using mobile applications for this purpose. To meet customer expectations, the next development phase of the Pasibus app will include a loyalty module, allowing its users to use coupons and collect points – even when orders are placed with a cashier.

Learn how automated processes with Ordering Stack led the Pasibus restaurant chain to success: