Mango Mama on the road to automation – Case Study

June 10, 2024

A renowned restaurant chain in Wrocław, specializing in Far Eastern cuisine with an Indian Fusion twist, has taken its first steps toward automating the ordering process. The initial phase includes self-service kiosks based on Ordering Stack software.

Mango Mama has been operating in the market since 2015 and currently has six locations. It stands out with its exotic Far Eastern dishes, prepared by chefs from Mumbai, Goa, and Delhi. The oriental dishes are made from high-quality ingredients, some of which are imported from India. Mango Mama serves its food not only in its stationary locations but also offers food delivery and catering for intimate parties and meetings. The company's message emphasized in communication with customers is: "Mango Mama says: life is good."

Key problem: Organizing IT processes and starting automation without compromising customer care or quality.
Solution: Self-service kiosks with a branded interface and upselling, integrated with the Oracle Micros/Simphony POS.
Modules used: POS Integrator
Self-ordering Kiosks
Kitchen Display System
Order Ready Screen

Challenge

Guest ordering on a Mango Mama self-service kiosk

Mango Mama is an excellent example of a restaurant chain successfully embarking on a growth trajectory. To further scale its business while maintaining customer care and the quality of its offerings, the company needs to begin implementing automation. At the project's outset, it became clear that organizing the company's IT processes was necessary, and the implementation of self-service became an excellent pretext for streamlining this aspect. Due to the network's specifics, Mango Mama decided to spread the automation process over time, initially implementing self-service solutions as a pilot in one of its selected locations – CH Wroclavia in Wrocław. The choice of location was deliberate, as it experiences high traffic and has significant competition in the gastronomy sector. In subsequent phases of cooperation with Ordering Stack, the self-service ordering system will be introduced to all the network's locations.

Solution

Two Mango Mama self-service kiosks, one showing an order number

The Ordering Stack team integrated its digital ordering system with Oracle Simphony. The cloud exchanges data bi-directionally with the POS: it pulls menu details (products, prices, VAT rates, images), item availability, and cashier-entered orders, while pushing completed kiosk transactions. The POS sends back real-time order statuses, allowing customers to track their progress and enabling staff and the kitchen to manage order fulfillment efficiently.

Implementation

The implementation specifically included:

Introducing self-service kiosks for food ordering and payment, aimed at providing customers with new experiences and reducing the workload of restaurant staff.
Full integration with the POS system.
Creating the foundation for an efficient IT ecosystem, enabling the rollout of self-service solutions in other Mango Mama restaurants.

The Ordering Stack team designed and implemented a graphical interface for the kiosk that aligns with Mango Mama's branding. Drawing on experiences from previous projects, Ordering Stack paid special attention to implementing up-selling techniques (increasing the final order value) and cross-selling techniques (complementing the shopping cart).

Result: Mango Mama says: it's good!

Building the digital ecosystem for the Mango Mama network took three months. By implementing self-service kiosks, the Wrocław restaurant network took an important first step towards automation. The network has ambitious development plans and intends to launch a second brand – a typical QSR named Chickys by Mango Mama, which will be based on self-service and software provided by Ordering Stack from the start.