Poland’s HoReCa market is undergoing a significant technological transformation, with self-service kiosks playing an increasingly important role. Automating service processes not only accelerates order fulfillment but also reshapes how customers interact with restaurants. According to a 2023 PMR report, the value of the Polish HoReCa market exceeded PLN 40 billion, driven largely by investments in modern technologies and digital sales support tools.
Self-service kiosks in food service venues offer complete order customization, meeting the rising customer expectations for tailored experiences. Consumers can independently select ingredients, add-ons, and modify dishes according to personal preferences. This degree of personalization enhances their sense of control over the ordering process and improves overall satisfaction with their visit.
Interactive menus featuring attractive visuals, ingredient lists, and nutritional information further encourage exploration of the restaurant’s offerings. The result is not only an increase in average order value but also a higher likelihood of return visits.
Self-service kiosks allow for personalized ordering, fast payments, and seamless execution of promotions and loyalty rewards. When integrated with the Ordering Stack platform, these kiosks support:
Customer account login
Use of mobile applications
Accumulation of loyalty points and redemption of discounts
Receipt of campaign-based promotional coupons
This consistent and intuitive customer journey boosts conversion rates, enhances the user experience, and encourages repeat purchases. According to ARC Rynek i Opinia research, as many as 90% of loyalty program users rely on mobile apps, and self-service kiosks serve as a natural extension of these tools at physical locations.
Modern platforms like Ordering Stack offer advanced analytics tools that enable restaurants to collect and process data on customer behavior. By analyzing purchase history, flavor preferences, visit frequency, and coupon usage, restaurants can segment their customer base and deliver targeted campaigns.
For instance, a customer who hasn’t visited the restaurant in a month may receive a personalized welcome-back offer via the mobile app. New users who haven’t yet made a purchase can be encouraged with a discount or complimentary add-on. This data-driven approach increases engagement and minimizes customer churn.
One of the key advantages of platforms like Ordering Stack is their ability to integrate with existing loyalty systems. Restaurateurs do not need to abandon current solutions—they can simply connect them to self-service kiosks to deliver a unified customer experience across all service channels.
This provides restaurants with operational flexibility, allowing them to leverage automation without the need to invest in loyalty programs from scratch. Ordering Stack’s built-in integration module enables easy connection between existing loyalty systems and kiosk infrastructure, offering:
No need to create a new loyalty program
Time and cost savings
Consistency in the customer experience
This capability empowers restaurants to remain agile while expanding their loyalty and sales management potential.
For restaurant owners and food service chains, investing in self-service kiosks integrated with the Ordering Stack platform represents a strategic step toward increased efficiency, higher sales, and stronger customer loyalty. With features such as order personalization, advanced analytics, and seamless loyalty integration, Ordering Stack effectively combines customer convenience with tangible business growth.
In an increasingly competitive HoReCa environment, implementing such solutions may become a decisive factor in achieving market advantage. The ability to scale operations based on hard data and execute targeted promotional campaigns not only drives revenue but also fosters long-term customer relationships.