In the era of accelerating automation in gastronomy and increasingly complex digital processes in QSR (Quick Service Restaurants), technological infrastructure, analytical tools, and business optimization require expertise. The key to success in the competitive gastronomic environment is to organize the IT domain, and even build a team responsible for this area, especially for restaurants that are dynamically expanding.
In the realm of quick service, consistency is paramount. QSR customers expect the same quality of food and service every time, regardless of location and time of visit. To ensure quality, QSR chains must standardize their systems and procedures. IT infrastructure and internal organization of processes play an important role here.
According to the Connected Restaurant Experience Study by Incisiv in 2023, the QSR sector expects nearly 51% of tasks to be automated, while full-service restaurants predict that 27% of tasks will be automated by that time.
Working with QSR entities, we have noticed problems faced by restaurant owners who are scaling their business. It turns out that rules that worked when the company had about three locations do not work at all when network growth picks up.
Below are the areas that need attention:
1. Single Point of Contact (SPOC)
This is a central place where all employees can report IT-related problems (via a special phone number, email, web portal, or application).
Example: In a restaurant, an employee has a problem with the POS system - in this situation, they call or send a report to the IT department where it is registered.
2. Levels of Reporting (Priorities)
Reports are categorized according to their urgency and impact on business. Typical levels are:
Example: If the entire POS system stops working, the report is marked as "urgent."
3. Service Level Agreement (SLA)
This is an agreement between the IT department and the client (restaurant), specifying the expected response and resolution times for problems.
Example: An SLA might stipulate that "Urgent" issues must be resolved within 2 hours.
4. Support Tiers
IT support is often divided into several levels:
Example: If the 1st line cannot resolve the issue, it is escalated to the 2nd or 3rd line.
5. ITIL Standards
ITIL (Information Technology Infrastructure Library) is a set of best practices for IT management. ITIL helps organize and optimize IT support processes.
Example: Applying ITIL helps standardize support processes, which is especially important in a growing restaurant network with multiple IT systems.
Imagine a restaurant chain using various IT systems, including order management, payments, inventory, and deliveries. To ensure smooth operation of these systems, IT support processes are implemented:
By implementing such processes, the restaurant network can quickly and effectively respond to IT issues, minimizing downtime and maintaining high customer service quality.
Organizing IT processes within a growing QSR chain contributes to its development, eliminates chaos and stress among employees, and introduces standardization of digital processes. A network with a well-functioning technological infrastructure has a chance for faster growth and the implementation of new elements in the field of automation and digitalization.